Cookie Policy
The cookies we use and why
SSP Group uses a small number of cookies to keep the website operational and, with your permission, to understand how visitors navigate it. This policy explains every category and cookie we rely on.
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We keep our use of cookies deliberately minimal. Strictly necessary cookies run the site and remember your choice; analytics cookies — used only with consent — help us improve navigation and content.
Overview
This policy describes how SSP Group uses cookies and similar technologies (pixels, local storage, session storage) on sspgroup.com. It complements our Privacy Policy and applies to any visitor of the website.
Categories we use
- Strictly necessary. Required for secure operation of the website and to remember the cookie choice you make. These cannot be disabled.
- Analytics. Measures aggregated page views and CTA clicks so we can improve navigation and content. Enabled only with your consent.
SSP Group does not operate advertising, retargeting, social-tracking, or cross-context behavioural cookies.
Cookie inventory
Current as of the date shown at the top of this page.
For the machine-readable inventory (provider, category, duration, purpose) used by the preferences modal, see Cookie Preferences.
Strictly necessary
Always onssp_cookie_consentFirst-party · 180 daysStores your cookie category preferences so the consent banner does not re-appear on every page.
Provider: SSP Group
Analytics
_gaThird-party · 24 monthsDistinguishes anonymous visitors to measure aggregated website usage.
Provider: Google LLC (Google Analytics 4)
_ga_<container-id>Third-party · 24 monthsPersists session state for GA4 property reporting.
Provider: Google LLC (Google Analytics 4)
Managing your preferences
You can accept, reject, or customise non-essential cookies through the banner shown on your first visit or anytime via Cookie Preferences. Browser settings can also be used to block or delete cookies, but this may affect site functionality.
Third-party technologies
Where enabled by your consent, analytics functionality relies on Google Analytics 4, operated by Google LLC. Google’s processing is governed by its own privacy notice. We configure Google Analytics with IP anonymisation, no ad-personalisation signals, and no Google Signals sharing.
Do Not Track
Because Do Not Track browser signals are not standardised, we honour consent through this site’s own preference controls. We do not use browser DNT headers as a substitute for your explicit choice.
Updates to this policy
We update this policy when we add, remove, or change a cookie. The cookie inventory in Cookie Preferences reflects the current state of the site and is reviewed on a scheduled basis.
Contact
For cookie-related questions, contact us at cs@sspgroup.com or through our contact page.
